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Bold Colours for Bold Moments/ Prominent Paints —Student Work
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Prominent Paints
About the Brand
Prominent Paints is a South African paint manufacturer navigating the challenges of standing out in a fiercely competitive market. Despite delivering quality products, the brand has yet to establish a personality that resonates with consumers. With the opportunity to create a standout identity, we set out to highlight colour through connection.
Objective
To reposition Prominent Paints as a household name by showcasing paint as a tool for self-expression and life’s defining moments.
Through a collaborative project, we were asked if the slogan "Beyond Colour" was still relevant. This sparked an exploration into the many ways life's moments have been marked by colour. Here, we celebrate how the right shade doesn't only change a space but also reflects our boldest selves.
