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The Game Changer/ Creative Conscience —Student Work
Video
Creative Conscience
About the Brand
Creative Conscience is a global movement that empowers creatives to use their talents for social and environmental impact. In a collaborative effort, we were tasked to produce a video addressing the theme, “What kind of man do I want to be?”, centered on examining and challenging the idea of toxic masculinity.
Objective
To create a powerful 60-second animation that inspires young men to embrace a more respectful, inclusive, and authentic vision of manhood.
I’ve seen how societal expectations shape boys' identities, inspiring this project to challenge traditional masculinity through an unusual auditory-visual experience.
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